TBWA\Worldwide has once again been named in Fast Company’s annual list of the World’s Most Innovative Companies. The agency collective has made the list every year for the past five years. This year it is #2 in Advertising. The list honours the companies it sees as shaping the future space that humanity will occupy and having a profound impact on industry and culture.
“Very proud to be named one of Fast Company’s Most Innovative Companies for the fifth year in a row,” stated Troy Ruhanen, chief executive officer, TBWA\Worldwide. “We’re honoured the judges identified TBWA as a change maker. The reason we continue to thrive is because TBWA is the most restless creative network in the world, and our expanded suite of capabilities has enabled creative versatility and innovation across the collective. To our 11,000+ Disruptive minds and great client partners, thank you.”
Fast Company highlighted several notable projects from across TBWA globally:
TBWA\Chiat\Day New York’s Golden Grounds, a new product that celebrated the loyalty of NFL fans by taking soil from team stadiums and cultivating it into team-specific plots in a potato field, ultimately becoming chips in team-branded bags. The Golden Grounds campaign was covered by more than 107 national and local news broadcasts, achieving 1.9 billion impressions and breaking Lay’s Twitter engagement records. Lay’s grew year-over-year sales 10%.
TBWA\Chiat\Day Los Angeles’s Music in Color for BEHR Paint, a new colour selector tool based on an algorithm developed with Spotify that helps people discover personalised paint colour recommendations based on their favourite songs, inspired by the way singer Katy Perry experiences colour. 34% of users headed directly to Behr’s online sales platform, which achieved a 13% increase in online revenue.
TBWA\Media Arts Lab played on Jon Hamm’s wit and disdain at not being considered for a show for Apple TV+ and reimagined the iPod Silhouettes campaign for AirPods with Harry Styles.
