TBWA\Worldwide has been named in Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2022, ranking number one in the Advertising sector. It is the fourth year in a row TBWA has been named one of the most innovative companies in the world.

The list honours the businesses making the most profound impact on both industry and culture, ultimately thriving in today’s ever-changing world.

“It’s a tremendous honour to receive recognition for the fourth year in a row as one of Fast Company’s Most Innovative Companies,” stated Troy Ruhanen, chief executive officer, TBWA\Worldwide. “We are thrilled to be number one in the advertising sector. We are especially honored that the editors recognized our ability to use creativity as a catalyst for our clients’ business transformation and our commitment to innovating across the total brand experience, all while creating positive social impact as a global creative collective. Thank you to our people and our clients, as it’s your dedication and partnership that makes this recognition possible.

Fast Company highlighted several notable projects from across the TBWA global collective:

• ●  Juniper Park\TBWA’s Signal for Help, a hand gesture created for the Canadian Women’s Foundation that serves as a distress signal for domestic violence. The signal helped to save an abducted teenager’s life after she used it to alert a driver that she needed assistance after learning it on TikTok, where it had been shared millions of times.

• ●  TBWA\Media Arts Lab’s Hollywood in Your Pocket, which enlisted Oscar-winning director Kathryn Bigelow to introduce iPhone 13 Pro’s new cinematic mode by shooting five different genre scenes (romance, war, gangster, space thriller, and Western) in a campaign that extended into an interactive digital experience.

• ●  TBWA sibling agency, Lucky Generals, created one of the best ads of the 2021 Super Bowl to show off Amazon’s new Alexa, putting the virtual assistant in giving her the only body that could possibly compare, Michael B. Jordan’s, on the world’s biggest media stage.

Read the Fast Company World’s Most Innovative Companies report.