FirstBank introduces “the future of business banking technology” – Sara. Sara is a human A.I. – a human Actual Intelligence. She is made of flesh-and-blood and is available “in black suit, blue suit and casual Fridays,” the commercial adds.

Sara is not the only human being advancing FirstBank’s customer service.

The campaign by TDA Boulder promises The technology you need. The humans you want. It’s a clever strategy and a fun series of commercials, directed by Ryan Ebner through ArtClass, that stands out from the noise of banking adverts.

Credits:
Client: FirstBank
President of Marketing: Dave Fisher
Executive Vice President: Tara Winward
Director of Public Relations: Chandra Brin
Marketing Analyst: Jordan Pinelli
Marketing Specialist: Karami Chapa

Agency:  TDA Boulder
Executive Creative Director & Partner: Jonathan Schoenberg
Creative Directors: Jeremy Seibold, Maru Bernal
Senior Copywriter: Kyle Rathod
Art Director: Matt Cavallo
Executive Producer:  Dennis Di Salvo
Brand Supervisor: Whitney Uribe
Brand Manager: Kyle Morgenbesser

Production Company: ArtClass
Director: Ryan Ebner
Producer: Brian Bennihoff
Executive Producer: Rebecca Niles

Editorial: Whitehouse Post
Editor: Brian Gannon
Edit Assist: Nick O’Neill
Producer: Lucia Villalta
VFX: Rusty Ippolito @ MakeVFX
Audio Record & Mix: Paul Hurtubise @ Margarita Mix
Music: Cordovan Music