Unquiet travel magazine has burned its magazines – 250 pages burned one by one, including the cover. The campaign, created by content agency, Tech&Soul, for Unquiet in partnership with Onçafari, an NGO dedicated to the preservation of jaguars, aims to bring awareness to the plight of wildlife living in the Pantanal on South America, one of the world’s largest continuous wetland areas, spanning parts of Brazil, Paraguay, and Bolivia – unique biome that is home to exceptional biodiversity, with hundreds of plant and animal species, including the endangered jaguar.
Dozens of burned magazines were sent to journalists, influencers and content creators to broaden the debate and encourage the readers’ participation in biodiversity preservation initiatives.
The burned pages symbolised the pain and despair experienced by animals trying to escape the fires. Onçafari’s ad was the only page left intact, indicating how people could contribute to the cause.
Corinna Sagesser, Unquiet Publisher, stated, “We want to bring the problem a little closer to people. Because people watch the news on TV, in newspapers, and on social media, but they feel distant from it.”
In 2024, wildfire devastated 2.6 million hectares of the Pantanal, according to data from the Federal University of Rio de Janeiro, largely caused by human activities. The fires not only consumed vegetation but also endangered the survival of the biome’s fauna and flora, drastically altering the ecological balance.
The Fire Prints campaign includes a two-minute video that explains the initiative and acts as a call to action.
Credits:
Client: UNQUIET
Publisher: Corina Sagesser
Content Agency: Tech&Soul
CCO: Flavio Waiteman
CEO: Claudio Kalim
COO & CFO: Marcelo Zaine
General Business Director: Liliany Samarao
Heads of Creative: Daniel Magri, Ricardo Andrés, Guga Dias da Costa
Art Direction: Bruno Oliveira, Marcelo Guimarães, Eric Reinés
Copywriting: Brayhan Oviedo, Débora Santiago
Motion: Leonardo Neiva, Andrio Nascimento
Project Manager: Patrícia Goulart
Head of Account: Liliany Samarao
Account Manager: Debora Bock
Executive Producer: João Pedro Albuquerque
Production Director: Rogerio Gonçalves
Production Supervisor: Leticia Bamonte
Photography: Tuca Reinés
Director: Thyago Barriviera
Colour Grading: Forlan Magalhães
Audio Production Company: Blood Audio
Music Production & Composition: Otavio de Moraes
Sound Design & Finish: Vitor Motter & Rafael Pacheco
Portuguese Voiceover: Dani Monaco
English Voiceover: Zia Leme
Account Manager: Carol Vadasz
Executive Producer: Dani Monaco
