TBWA\Media Arts Lab, Apple’s global creative agency, has appointed Terence Leong as its executive creative director for the South East Asia region, a newly created role. He will report to Brent Anderson, chief creative officer, TBWA\Media Arts Lab, working in partnership with Michaela Futcher, managing director/head of strategy of TBWA\Media Arts Lab Asia Pacific. 

Leong’s is known for his drive for innovative and relentless pursuit of excellence. Leong joins from AKQA Tokyo, where he was executive creative director. He has also been an executive creative director at R/GA Singapore, a creative director at Wieden + Kennedy Shanghai, senior creative director at JWT Shanghai and associate creative director at Fallon Tokyo, working with clients such as Nike, Google and Sony. His mantra, Let’s Make Epic Shit, epitomises his commitment to transformative and pioneering work. After 21 years, many awards, and just as many failures, he says that he has finally made his way back home to Singapore to rock the boat and break some rules.

“Terence’s creative vision resonates with our obsessive commitment to creativity.  He is known for his determination to redefine what is possible and defy what’s expected. His leadership in Singapore and South East Asia will help establish our creative presence in the region,” Anderson stated.

“I’m excited to be surrounded by really smart and passionate people who want to do the best work of their careers. I feel right at home,” Leong added. “We’re ready to switch to the more dangerous gear and make work that people can’t ignore.”