M&C Saatchi and Bang PR’s Game of Balls campaign, for Play with Yourself for the Blue Ball Foundation won the most awards given to one agency. Its five awards were the David Ogilvy Courageous Client Award, Branded Content, Digital & Social Advertising, Media and Not-for-Profit Campaign. M&C won another award for CommBank’s No Wallet? No Worries.

The Hallway won the Grand Prix, the Innovation Award and the Out-of-Home awards for Ask the Google App. McCann’s Infrequent Flyer Club won 4 awards.

McCann Melbourne’s Infrequent Flyers Club for Tigerair won four awards: Customer Experience, Copywriting, Customer Retention\Loyalty Campaign and Integrated Campaign.

34 winning trophies and 35 highly commended trophies were awarded in total during the ceremony.

The judges did not award trophies in three categories, Ambient/ Experiential, Email Marketing, Data Analytics & Planning and Print: Adverts, Posters, Inserts, Sales Materials & Collateral. The judges were adamant that the entries had not achieved the required balance between creativity and effectiveness.

“This is controversial, I know, and some people will not be happy about it. But we will not give a category award if we think there aren’t any worthy campaigns that meet the creativity and effectiveness brief,” Jodie Sangster, ADMA chief execxutive officer, stated.

McCann Melbourne, executive creative director, Pat Baron, was named Creative of the Year.

Sam Viney, marketing director, Aldi, was named Marketer of the Year.

“The AC&E Awards matter to clients and agencies because they’re the only awards in Australia that recognise exceptional creativity and solid business results in equal proportion, not as separate specialisations. Together they have the power to transform a business as the winners tonight have demonstrated. I congratulate all the winners, those who received highly commended trophies, and finalists,” Sangster added.

The full list of 2015 AC&E Award winners is:

Apps: Sydney Royal Easter Show 2015 for Royal Agricultural Society of NSW by Mobbidiction

Art Direction: Mini the Muttaburrasaurus for Medibank by Whybin\TBWA Group Melbourne

Best Use of Search: That’s the beauty of automated search price lines for Priceline by Resolution @PHD

Branded Content: Game of Balls for Blue Ball Foundation by M&C Saatchi & Bang PR

Broadcast: TV, Cinema, Radio: Break the Barrier for St John Ambulance WA by The Brand Agency Perth

Copywriting: Infrequent Flyers Club for Tigerair by McCann Melbourne

Customer Acquisition Campaign: No Wallet? No Worries for Commonwealth Bank by M&C Saatchi

Customer Retention\Loyalty Campaign: Infrequent Flyers Club for Tigerair by McCann Melbourne

Data Strategy: Telstra Smarter Building Better Businesses for Telstra by CHE Proximity

Data Visualisation: The Sound of Azure for Microsoft Australia by Wunderman Australia

Data-Driven Mail: Google Fast Growth for Google for Work by Apparent

Digital & Social Advertising: Game of Balls for Blue Ball Foundation by M&C Saatchi & Bang PR

E-commerce Website & Marketing: How Krispy Kreme’s new website drove 19% sales increase and kept visitors coming back for more for Krispy Kreme by Whybin\TBWA Group Sydney

Integrated Campaign: Infrequent Flyers Club for Tigerair by McCann Melbourne

Integrated Campaign – small budget: The Ninth Watch for The University of Queensland by Clemenger BBDO Brisbane

Media Campaign: Game of Balls for Blue Ball Foundation by M&C Saatchi & Bang PR

Mobile Marketing: Whiskas Catstacam for Mars Petcare Australia by Clemenger BBDO Sydney

Most Effective Use of Content: #MyFamilyCan for SPC Ardmona by Leo Burnett Melbourne

Not-For-Profit Campaign: Game of Balls for Blue Ball Foundation by M&C Saatchi & Bang PR

Out-Of-Home: Ask the Google app for Google Australia by The Hallway

PR Campaign: Reverse Reviews for Art Series Hotel Group by Cummins & Partners

Social Commerce: Honda Odyssey-Be Our Best Critic for Honda by Leo Burnett Melbourne

Social Media Campaign: Only GayTM in the Village for ANZ by Whybin\TBWA Group Melbourne

Use of New Technologies: Tourism New Zealand-#NZDronie for Tourism New Zealand by Whybin\TBWA Group Sydney

UX, Interface & Navigation Design: Website redesign for Blackmores by Holler

Pinnacle Awards:

Grand Prix Award: Ask the Google app for Google Australia by The Hallway

Overall Customer Experience Award: Infrequent Flyers Club for Tigerair by McCann Melbourne

Courageous Client Award: Game of Balls for Blue Ball Foundation by M&C Saatchi & Bang PR

The Innovation Award: Ask the Google app for Google Australia by The Hallway

Excellence Awards:

ADMA Marketer of the Year: Sam Viney, marketing director, Aldi

ADMA Creative of the Year: Pat Baron, executive creative director, McCann Melbourne

The Jon Clark Award for Outstanding Contribution: Doug Campbell, Director of Decision Science and Analytics, Deloitte (and former Chair of IAPA 2008-2015)

ADMA Young Marketer of the Year: Tim Kenward, senior brand manager, McDonalds

ADMA Young Creative of the Year: Alex Little, Copywriter and Karsten Jurkschat, art director, Ogilvy Melbourne

ADMA Hall of Fame: Tony Davis, Quantium