The ANDYS, the masterclass in resilience, reinvention & the transformative power of a great idea, has added three industry legends, Paul Lavoie, Martin Puris, and Bob Scarpelli, to its Inspiration series featuring the storytellers, culture-drivers, and leaders who’ve pushed bold ideas forward, refined the craft, inspired generations of creative talent around the world and made the most successful brands in history.
The Inspiration series talks with the men and women whose ideas, fearlessness and vision changed the way we interact with brands, whose work has left an indelible mark on the industry. Its short films give us a glimpse into each legend’s creative journey, showing the moments that challenged them, shaped their vision, and changed how we connect with brands.

Find out what makes some of the creative leaders of our time industry legends? What or who inspired them to pursue the career they did? What inspires them today? And how do they inspire those around them to think differently?
The series was created and produced by Rick Boyko, former chief creative officer Ogilvy North America and former director of the VCU Brandcenter in partnership with the ADVERTISING Club of New York and International ANDY Awards
And thanks to the directors, editors, music and post production houses, of AICP, Inspiration is produced pro bono and free for all to view.






