The ADVERTISING Club of New York’s International ANDY Awards has created regional competitions and they are free to enter.
The awards aim to make sure that work from every corner of the world is represented. In order to break barriers that exist around cultural context, each region will have small juries representative of the creative excellence in the area.
Entrants from all over the world can submit their IDEAS at no cost to compete in the regional competitions. Each region can compete for title of Best of. The regions are Africa, APAC, Greater China, Europe, LATAM, and MENA. Those who place will be shortlisted for the main, global competition. All entrants who participated in regionals in the calendar year can also choose to move their work forward to the Global competition. There is no requirement to participate in regionals in order to submit to the Global competition.
“Our hope is that more people have their work represented in the Show. We wanted to eliminate barriers that exist that may deter some agencies to submit work – whether that be cost to compete or missed cultural context,” explained Gina Grillo, president and chief executive officer of The ADVERTISING Club of New York and The International ANDY Awards.
Over the last five years the ANDYs has created sustainable change by rebuilding itself as “an award show that believes that the only way forward is through diversity of thought, more representation at the table and less prescriptive categorisations, awarding work that is courageous in its message regardless of medium”.
“Our industry is always better when it combines different perspectives,” stated PJ Pereira, co-founder & creative chairman, Pereira O’Dell and the ANDYs jury chair. “Expanding the ANDYs relationships around the world allows us to have more of these perspectives in the show but also extends the diversity initiatives there too through the mentorship program every judge has to commit to. I’m excited to see the impact this new initiative will have both on the short term of the show, and in the long term in the regions.”
Last year, the ANDYs introduced a creative mentorship program pairing jury members with an up-and-coming creative from underrepresented areas. This initiative was part of the Face The Future initiatives – a path forward to propel a new generation of leaders for the industry – will continue under PJ Pereira’s second term as chair.
Other new distinctions include Network of the Year, Holding Company of the Year, Production Company of the Year, Best New Agency, Best In House and Best In Show in RESET.
Complete 2022 Jury will be announced soon, and regional entries are being accepted at www.andyawards.com/ now until December 1, 2021.
