If you missed the first ever advertising award show live stream, there are video extracts below. And the Advertising Club of New York’s 2018 International Andy Awards winners have been chosen.
- McCann New York won the Best in Show Grandy Award for Fearless Girl for client State Street Global Advisors. It also won Gold on Craft and Reset.
Reset applauds ideas that are highly innovative and don’t conform to any current categories.
- Wieden + Kennedy won the Bravery Award for Nike Breaking 2. It also won Gold in Idea and Reset.
- McCann Worldgroup won the Social Good Andy for Immunity Charm for the Ministry of Public Health, Afghanistan. It also won Gold in Reset.
- The Student Andy Award was given to Chris Petersen and Seth Mollerup of BYU AdLab for Pests Do Not Mess with The Orkin Man.
This year’s jury was led by Deutsch North America’s chief creative officer, Pete Favat. Its 18 jurors came from Wieden + Kennedy, R/GA, Facebook Creative Shop, Leo Burnett, McCann London, Marcel Sydney, BBDO India, PrettyBird and Procter & Gamble (last year’s Bravery Award winner).
Gina Grillo, president and chief executive officer of The Advertising Club of New York & The International Andy Awards, commented, “Our vision was to deliver a refreshed process and a live jury room experience. I’m in awe of the jury’s commitment and dedication to bring education, transparency and inclusion to the community and the next generation of advertising talent. This initiative was not for the faint of heart. I thank everyone in front and behind the camera for an amazing job.”
In addition to debating Fearless Girl’s impact on culture vs. It’s a Tide Ad’s breakthrough control of the Super Bowl, this year’s jury conversation delved into issues around race, gender, inequality of access to resources, and human ideas. The judges noted that some of the best work was held together by a single big idea that was fragmented effectively across a variety of different media and can transcend boundaries.
“For me, the highlight of the Live judging was the student competition, Favat noted.
“At its core, educating folks about why awards are given is what this is all about. How cool is it for students who are hoping to someday have a career in advertising to hear some of the most high-level creative talent in our industry talking about their work? I also think marketers listening in heard the creatives perspective on the trust, collaboration and partnership required to co-create innovative work that takes risks. Being brave is something the industry needs to embrace.”
During the student work category discussion, judges surprised viewers by Skyping in the three finalists shortlisted to share what they loved about their work and ask questions about their process and what inspired them. Impressed jurors tried to outdo each other in offering the talented winner employment.
Watch the live judging:
