If you’ve been watching the presidential debates, you might have noticed the little spark of humour in Biden. Biden’s humour makes him relatable. Someone very clever in his PR entourage has realised its power. It has also realised the power of the youth vote – which has been relatively insignificant until this election. Voting is not compulsory in the US and a young people have traditionally exercised their right NOT to vote in large numbers. This year is different, youth voting has been surging.
…The Biden campaign has just released these two humorous little ads:
The spots launched on Hulu and are also airing on Comedy Central and Adult Swim.