The Clio Awards has chosen its 2022 Grand Award Winners. Leo Burnett Chicago won four Grand Awards for The Lost Class for Change The Ref, in Direct, Experiential/Activation, Integrated Campaign and Print.
They are:
Branded Entertainment & Content: Sick Beats by Area 23, An IPG Health Company for SICK BEATS by Woojer
Creative Effectiveness: Courage is Beautiful by Ogilvy for Dove
Direct: The Lost Class by Leo Burnett Chicago for Change the Ref, Inc.
Experiential/Activation: The Lost Class by Leo Burnett Chicago for Change the Ref, Inc.
Fashion & Beauty: Fashion’s Foray into the Metaverse by Epic Games for Fortnite and Balenciaga
Innovation: Reddit- Superb Owl by R/GA for Reddit, Inc.
Integrated Campaign: The Lost Class by Leo Burnett Chicago for Change the Ref, Inc.
Out Of Home: Shutter Ads by Publicis Italy for Heineken
Print: The Lost Class by Leo Burnett Chicago for Change the Ref, Inc.
Public Relations: The Bread Exam by McCann Paris for Spinneys and the Lebanese Breast Cancer Foundation
Social Media: Google: Black-Owned Friday by BBH USA for Google
Of the Year Awards went to:
- Advertiser of the Year: Change the Ref, Inc.
- Agency of the Year: Leo Burnett Chicago
- Independent Agency of the Year: Rethink
- Network of the Year: BBDO Worldwide
- Production Company of the Year: Hungry Man
The Clio Visionary Award presented by Verizon was given to director, writer, and producer, Peter Berg, by friend and collaborator, Diego Scotti, chief marketing officer at Verizon.
Legendary make-up artist, Dame Pat McGrath, received the 2022 Honorary Clio Award for her creative contributions to popular culture.
A new specialty award competition for 2023 was introduced by Roland Hamilton, SVP, licensing, for Jukin Licensing, a subsidiary of TMB. Entries for The Jukin Licensing Emerging Creative Award will open in September 2022. Entrants will create a campaign featuring user-generated content from the company’s vast library.
The official sponsors of the 2022 Clio Awards Official Sponsors are Verizon, Pepsi, Jukin Media and Columbia care. Supporting sponsors are McCann Worldgroup, R/GA, Havas New York, Primary Wave, BMG Bespoke, BMG Production Music, Translation, Ogilvy, and the Mill.
The full list of Gold, Silver, and Bronze Clio recipients is available at www.clios.com.
