The Clio Awards has begun to release its 2017 shortlists.
553 finalists in Film, Print, Print Technique, Out of Home, Direct, Events/Experiential, Branded Entertainment, Branded Content, Digital/Mobile, Social Media, Digital/Mobile Technique, Innovation, Integrated Campaign, Brand Partnerships + Collaborations and Student have been announced.
Australia has 41 of those finalists. New Zealand has 8.
Australia’s finalists:
Clemenger BBDO Melbourne (10 finalists):
- Meet Graham for TAC Victoria (x 6)
- Give Registry for Myer (x 2)
- Mini Legends for NAB (x 1)
- Every Speed has a Consequence for TAC Victoria (x1)
CHE Proximity Sydney (10 finalists):
- The Hearing Test in Disguise for Cochlear (x10)
CHE Proximity Melbourne: (3 finalists)
- Snaplications for McDonald’s (x3)
BWM Dentsu: (3 finalists)
- Tailor Made Store for Chadstone Shopping Centre (2)
- Premmie Proud for BabyLove
Ogilvy Melbourne: (2 finalists)
- AAMI Smartplates (x2)
Ogilvy Melbourne: AAMI’s app gets L-platers ready to drive (bye-bye logbook)
McCann Sydney: (2 finalists)
- Made Possible by Melbourne for University of Melbourne
The Monkeys: (2 finalists)
- Qantas Out of Office Travelogue (x1)
- You Never Lamb Alone for MLA (x1)
R/GA Sydney: (2 finalists)
- Through the Dark for Google (x2)
Havas Sydney (1 finalist)
- The Riderless Bike for the Steve Waugh Foundation
Ogilvy Sydney (1 finalist)
-
- Outthink Melanoma for IBM
McCann Melbourne (1 finalist)
- A Table to End Hunger for The Hunger Project
BMF Sydney (1 finalist)
- Gotta Have a Team for Football Federation Australia
BMF: Be like Yoshi. Because you’ve gotta have a Hyundai A-League team
New Zealand’s finalists:
Colenso BBDO: (6 finalists)
- Child Replacement Programme for Pedigree (x4)
- Milk Slams Inside-Out for Anchor (x1)
- DB Export Beer Bottle Sand for DB Export (x1)
Colenso BBDO: A 2nd way for DB Export drinkers to protect the planet
Clemenger BBDO | Touchcast (two finalists)
- The Conscious Crossing for KiwiRail (x2)
View all the first round finalists.
The award show will be held on Wednesday, September 27 in New York City.
