The Core Agency has avoided the schmaltz so often stuck onto flower advertising and gone for human humour instead. It’s the first campaign by the agency after being appointed by the online retailer without a pitch. The campaign is led by a 30-second commercial that highlights how easy it is to forget a loved one’s important event, and how easy it is to rectify the omission with a same day flower delivery from Easyflowers.
The full campaign features TV, print, digital and social.
Jon Skinner, founder and creative partner at The Core Agency, commented, “It’s fantastic to be working with the EASYFLOWERS team – people who clearly believe in the power of creative advertising to drive their business forward. There’s nothing more rewarding than seeing the results our campaigns deliver for entrepreneurial clients, and I know this new work will achieve the same for EASYFLOWERS.”
Jacob White, deputy chief executive officer at Easyflowers, added, “We’re thrilled to partner with The Core Agency. They have extensive experience with digital brands and have created a fantastic campaign to communicate our message. The EASYFLOWERS brand has long been considered Australia’s easy choice for delivering love in the form of flowers and we’re confident the team’s energy and creativity will keep us relevant with existing audiences, as well as engage new generations of customers to come.”
Credits:
Client: Easyflowers
CEO: Jason Squire
Deputy CEO: Jacob White
Agency: The Core Agency
Founders & Creative Partners: Jon Skinner & Christian Finucane
Senior Copywriter: Kevin Macnamara
Senior Art Director: Simone Parravicini
Strategy Director: Andrew McCowan
Business Director: Rebecca Turner
Senior Account Manager: Max Whitehouse
TV Producer: Bill Doig
Production Company: Airbag
Director: Ariel Martin
Executive Producer: Alex Tizzard
Line Producer: Megan Ayers
DOP: Aaron McLisky
Media Agency: Wavemaker
Editing: Charles Ivory & ARC Edit
Conform: White Chocolate
Sound House: Rumble Studios
Sound Designer: Cam Milne
Sound Producer: Katie Harper
Photographer: Steve Greenaway
