Nick Worthington, industry legend and founder of The Tuesday Club is the latest guest on The Creative Relay podcast. Worthington is recognised as one of the world’s top advertising minds and a master of building a creative culture.

With Nick Garrett, global leader marketing & commerce at Deloitte Digital and podcast host, Paul Dunne, he discusses ideas and the importance of working with people who can bring them to life.

Worthington said, “Everyone has great ideas, but they don’t often have people around them who can recognise them and know what to do with them once they’ve been had. Ideas need to be born into a fertile environment.”

The former executive creative director of Colenso BBDO also explains his guiding principles for brand-building success, and how they are allegorical to an agency’s ambition. “People buy brands they love and will keep buying as long as you keep their trust. It goes the same for agencies and their clients.”

For the next generation of industry thinkers and makers he advises, “The harder you work, the luckier you get.”

Dan Higson, producer at Smith and Western Sound where the podcast is recorded commented, “With his swag of awards – both for work and the agencies he’s led – Nick has always been a must-have guest. I’m so happy the relay found its way to him.”

Find this this and all previous episodes now at thecreativerelay.com and all podcast streaming platforms.