A sassy and full-of-life senior chihuahua ruling his neighbourhood. A retriever celebrating peak mobility at his favourite swimming spot. An Afghan hound running free, her golden coat gleaming in the sunlight. US dog food delivery service, Farmer’s Dog, understands what makes dogs adorable – and what makes dog videos irresistible to watch.

The campaign, created in-house, features three endearing spots each demonstrating the transformative power of The Farmer’s Dog food  – and with a nostalgic, beloved musical twist. It follows the brand’s Emmy-nominated, Forever, and NFL season sensation, Referee, doubles down on what the brand does best – creating emotionally resonant storytelling that finds joy and humour in dogs’ most authentic moments.

The commercials were directed by Tucker Bliss, with director of photography, Christopher Collette, and editor, Dylan Edwards.

Jonathan Regev, The Farmer’s Dog co-founder and CEO, stated, “At The Farmer’s Dog, we’ve always believed in the power of authentic storytelling and celebrating dogs. Our new campaign pushes that even further. With ‘Young Again,’ ‘The Jump,’ and ‘Great Hair,’ we’re highlighting those profoundly relatable, often humorous moments that define the bond we share with our pets, all while showcasing the life-changing benefits that come from feeding real, minimally processed food.”