The Gate has used human creativity – and then AI – to make the annual marketing predictions obsession fun.
The London agency has launched the Chief Marketing Oracle a witty, AI-powered ancient Greek sage. The fortune teller cum philosopher is built to answer marketers’ most pressing questions about 2026 – with a dash of humour. After so many attempts by agencies to use AI earnestly, this part digital toy – part strategic pep-talk, is a fun way reminder that AI can be a tool for enhancing (not replacing) human-made creativity.
The Chief Marketing Oracle has a fully built persona. The creative team developed a distinct voice for the Oracle and trained the system to deliver “old Greek style” prophecies that were optimistic, wise, and decidedly not dry. He is also AI used in a character-first way. The team started with 15 deeply crafted prompts, then designed, coded, and trained the model to produce unique answers each time allowing marketers to interrogate the CMOracle for hours.
Marketers (or indeed anyone), offload your year-end anxieties here.
