India seems to have lost its conservatism in record time. #ThePleasureIsAllYours by Indian agency, The Glitch, for TTK Healthcare is absolutely explicit about pleasure. The commercial was created for the launch of the company’s D2C sexual pleasure e-superstore called Love Depot. It highlights the store’s range of toys and spells out the different kinds of pleasure that can be enhanced by them.
The campaign is running on streaming platforms and in social.
According to research for the campaign over 81% of women surveyed said that they were dissatisfied with their sex lives and 73% rarely reached a climax. Two thirds showed admitted to looking out for a pleasure accessory.
Love Depot stocks international brands such as plusOne, Love Honey, We-Vibe, Je Joue, Satisfyer, as well TTK Healthcare’s own brands Skore and Mschief. It has also commissioned well-known Indian content creator and wellness expert, Dr Tanaya Narendra, aka @dr_cuterus on social media, to co-create educational content with the brand.