FCB Health has dominated the 2017 Global Awards, becoming Healthcare Network of the Year with 14 Global Awards and 25 Finalist Awards.
Area23 was FCB’s star performer, winning 12 Global Awards, 7 for Health & Wellness categories and 5 Global Awards for Pharma categories.
Its campaign, The Hardest Crossword, won 3 Global Awards in Health & Wellness for Alzheimer’s Foundation of America. The agency partnered with The New York Times crossword editor, Will Shortz, to create a crossword entirely based on the story a real individual affected by Alzheimer’s. The unsolvable puzzle featured clues and answers based on facts and events that the solver doesn’t know, illustrating what it is like to be affected by Alzheimer’s.
Area 23’s print series, The Drama in RA, won 3 Global Awards for RA Disease Education.
Its ad, Spotlight, won 2 Globals for RA Disease Education.
Both entries enlighten health care practitioners to see the person beyond the joint and rethink their treatment priorities by understanding that the damage of RA goes beyond just structural.
McCann Health India won both the Best of Show and Grand Global for The Immunity Charm for Ministry of Public Health, Afghanistan.
The campaign uses the beads of the talismanic bracelets worn by Afghani infants to provide an immunisation history, providing a safe-guard against lost records.
In the awards tally by country, US was ranked #1, with 19 Global Awards, 9 from Healthcare & Wellness entries and 10 from Pharma entries.
India was #2 with 6 Global Awards. Germany #3 with 4. United Arab Emirates and Australia were equal #4 with 3 each. The UK won 2.
The Executive Jury was split for the first time this year. There were two specialised juries for the 2017 competition, Pharma (Rx) and Health & Wellness. Global Awards were given to 20 Health & Wellness entries and 20 Pharma entries. 115 Finalist Awards were also given to entries submitted by agencies from 22 countries worldwide.
Global Awards Executive Director, Fran Pollaro, announced a special ongoing partnership between the Global Awards and Partnership for Drug-Free Kids, marking the launch of a new tradition of partnering with a cause to accompany the 2017 Young Globals brief, which is focused on the opioid epidemic.
View the complete list of 2017 Global Awards winners here.
