Ah, the open plan office, a place where everyone knows your name…and all the gossip about you. Privacy isn’t one of the open plan’s strong suits.But that has become fuel for a clever campaign by The Good Company for Work With Islands, a French brand of flexible acoustic phone booths for open plan offices.

The campaign, Keep it Secret, is a series of vibrant visuals depict the sort of gossip that can be safely shared in the brand’s booths, away from eavesdroppers, ensuring secrets will be kept (well, not overheard). It launched in December and ran ran in print, digital and online, where users were invited to share secrets that they’d overheard which, thanks to Work With Island, can now be kept safely.

Nicolas Gadesaude, creative director at The Good Company, explained, “Anecdotes and secrets in an open-plan office are an inexhaustible source of insight in advertising, and the Work With Island cubicles provided an unbeatable opportunity to play them up. We wanted to create a campaign in which everyone could recognize themselves or someone they work with, a campaign that was the opposite of the idealised stock photos of the corporate world, a campaign that told the truth, even if it’s secret, a fun, colourful campaign because the office offers an indispensable social connection where people can laugh.”

Keep it Secret follows last year’s equally offbeat campaign by The Good Company, Open Space Orchestra concert at Vivatech.

Credits:
Client: Work With Island
Client Team: Édouard Hocde, Robin Jeannel Dabry De Thiersant, Célia Martel

Agency: The Good Company
Agency Management: Luc Wise, Julien Quidor dit Pasquet, Léa Villani
Creative Director: Nicolas Gadesaude
Art Directors: Sheena Maucuer, Vincent Dubois
Copywriter: Pauline Romagnole