If only we could hear one another’s inner voice, a lot of pain might be healed. Especially for men, who tend to let their inner voice stay inside their head – sometimes tormenting them.
The Men’s Table, a community established in 2011 to get men together around a table to talk about what’s really going on for them, is inviting men to Let Your Inner Voice Out in a radio campaign created by The Hallway and produced by Eardrum.
The campaign, directed by Ralph van Dijk, plays on the contrast between what men say and what they’re actually thinking and feeling – ultimately expressing the benefit of letting your guard down and talking about your emotions. The different executions are designed to resonate with different male audience segments – with each one dealing with life-stage-relatable themes.
Simon Lee, chief creative officer & Partner of The Hallway, commented, “When you’re doing it tough, the simple act of talking can go a long way to helping make things better, and The Men’s Table provides a safe and supportive environment in which to do just that. We’re grateful to have this opportunity to keep playing a part in helping to improve men’s mental health in Australia.”
The Men’s Table now runs 100 tables around Australia and has ambitious growth plans for the years to come.
David Pointon, founder of The Men’s Table, added, “After a decade of my co-founder, Ben Hughes, and I sitting at a Table ourselves, and three years as a registered charity, we’re ready to help as many other men as we can by continuing to build Men’s Tables across the country. Our experience and research tell us that men DO talk, they just need the right place to do it and with The Hallway by our side, we know we’re up to the task of building 1000 Tables over the next 10 years. There’s a strong human truth at the heart of this campaign that we’re confident will resonate and drive the action that we’re looking for.”
Credits
Client: The Men’s Table
Co-Founders: David Pointon & Ben Hughes
Marketing Manager: Nicole Robertson
Strategic Partnerships: Anthony Garnham
Creative Agency: The Hallway Senior
Producer: Michael Wilson
Account Executive: Joey Corcoran Audio
Production: Eardrum
Director: Ralph van Dijk
Casting: Eardrum
Producer: Lesley Chambers
Sound Studio: Sonar
Head of Sound: Tim Bridge
Producer: Louis Moore
Production Coordinator: Joel Dias
Media Agency: UM
National Head of Planning: Mat Rawnsley
