A bloke with a guitar – and his mate. A feel-good Aussie song – plus riding a whale and standing on an Antarctic ice flow. It’s the most un-bank-y ad. It’s a commercial that reminds you of Meadow Lea and VB’s ad heydays (with much more clever visual imagery) – and those heydays were huge for their brands.
The new ad comes from The Hallway for Suncorp Bank and introduces the new brand platform, Banking you can feel good about. The commercial highlights the bank’s financial credentials while it underlines the bank’s sustainability commitment in a way that feels honest. More importantly, it gives its customers the credit for its sustainability achievements.
Simon Lee, executive creative director at The Hallway, stated, “It’s easy to feel overwhelmed and helpless in the face of a daily onslaught of environmental doom and gloom stories. The good news is that there are choices we can all make that have the potential to make a big difference, and one of those is where to put our money.
“It’s fantastic to be working with a bank that is genuinely walking the talk in many aspects of the vital move to a more sustainable world, and our campaign counters the prevailing heavy environmental narrative with a lighthearted telling of the ripple effect banking with Suncorp might have.”
Jess Gleeson, executive general manager, digital, customer and strategy, Suncorp Bank, added, “Suncorp Bank feels a great responsibility to help our customers with their financial wellbeing and to have a positive impact on the world. It’s ingrained in the spirit of our organisation defining our commercial decisions and strategic choices. As consumers become so much more conscious about what they do with their money, we want to share these stories so they understand and appreciate our commitment to them, and to the planet we all share.”
The campaign is running across TV, cinema, digital, social and outdoor.
Credits
Client: Suncorp Bank
EGM Digital, Customer & Strategy: Jess Gleeson
Executive Manager, Bank & Wealth Marketing: Potta Findikidis
Manager, Bank Marketing: Ben Ashtiani
Bank Marketing Lead: Cathy McLennan
Bank Content Specialist: Mio Masilungan
Bank Marketing Specialist: Kat Pope
Agency: The Hallway
Executive Creative Director: Simon Lee
Creative Directors: Jessica Thompson & Aldo Ferretto
Head of Strategy: Tim Mottau
Head of Project Management: Libby Hams
Senior Account Manager: Jemma Parkin
CEO: Jules Hall
Film Production: Rabbit Content
Director: Owen Trevor
Producer: Katrina Maw
Executive Producer: Lucas Jenner
Director of Photography: Pete Eastgate
Editor: Drew Thompson Ase
Colourist: Olivier Fontenay
Online: Arc Edit
VFX: Eugene Richards
VFX Producer: Michaela Fenton
Original Music & Sound Post: Sonar Music
Composer: Jackson Milas
Musical Director: Cam Bruce
Music Engineer: Josh Pearson
Sound Designer: Andy Stewart
Sonar Executive Producer: Sophie Haydon
End Frame Animations: Josh Graham, Summer Studios
Image Composition & Retouching: Cream
