Sydney independent agency, The Idea Shed, has begun the year as the agency for Westholme, a premium Wagyu beef brand. The agency competed in a pitch with a US agency and three Australian agencies to secure the full-service win. Billings are undisclosed.

Westholme is the Australian producer of “the world’s finest” wagyu, owned by the almost 200-year-old Australian Agricultural Company (AACo). Owning 1% of Australian land, the company supplies fine dining restaurants in Australia, the Middle East, Asia and the US.

The Idea Shed will create campaigns across digital, social and content for Westholme to tells its story to top global chefs and the foodie community around the world.

Nicole McCann, digital & CRM manager for AACo, stated, “In partnering with The Idea Shed we’ve been fortunate to find a natural cultural fit.  We’re excited about the thinking, passion and creativity they have brought to our new brand platform, and as we expand into global markets, their strategic and creative capabilities will play a key role in helping us realise our vision.”

John Volckman, managing partner at The Idea Shed, added, “To have the chance to work with such an iconic Australian business is an exciting opportunity.  With previous experience expanding Australian brands into global markets, we are looking forward to playing a key role in Westholme’s plans for the future.”

The Idea Shed’s newest win follows its appointment to three others – Reckitt Benckiser’s health portfolio, Real Pet Food, and Westrac|CAT, dealer and service provider of earthmoving equipment giant, Caterpillar