In July, three grandmas (in real life actresses, SJ Mendelson, Lavelle Roby and Constance Brenner) showed how ChatGPT Voice works, with a winning combination of sass and humour. Now OpenAI has upgraded ChatGPT Voice to work with plugins and connected apps, and added Voice to ChatGPT Work. And the irrepressible brand ambassadors are back to show the world how to Get Stuff Done With ChatGPT Voice, now that it can do so much more.
The two-minute hero commercial follows them as they check an account for duplicate charges while gardening, cancel and get a refund; create an e-commerce website while making pottery; and book a sailboat while driving.
Like its predecessor, the spot was made in-house, written and directed by in-house creative, Daniel Fradin. And the clever idea of using older women continues. Yes, it plays into the stereotype of older people not being tech-savvy to show how easy ChatGPT Voice is to use, but it also refutes it unequivocally. Kudos for that. Shame about this stereotype:
Where the campaign began:
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