Gecko or Caveman? The return of Geico’s Caveman may have been a brief interlude after all. The brand’s latest commercial by The Martin Agency shows him being overshadowed by the gecko and may well be an epic Super Bowl teaser. He has been cajoled into participating in a documentary that he thinks is about him:

The Cavemen was introduced first in 2004. The idea was that Geico insurance is So easy, a caveman can do it. He took over from the gecko, who was introduced in 1999 as a mnemonic for the brand’s name as well as humanising the company. His job was to embed the idea that I am a gecko, not GEICO. Please stop calling me.

The Caveman returned in December last year. He was getting nightmares about his famous line after being asked to participate in the Geico documentary.

It turns out that 2-minute ad was also an epic teaser – for the new 2-minute commercial that may be an epic teaser. And the gecko, nearly twenty-five years old, has been given a humorous refresh.

Credits
Client: Geico
Senior Director, Creative & Content: Gary Aurand
VP, Creative & Content: Michelle Moscone
Director, Marketing Creative Brand: Tom Perlozzo
Creative Agency: The Martin Agency
Chief Creative Officer: Danny Robinson
Executive Creative Director: Ashley Marshall
Group Creative Director: Neel Williams
Creative Director: Ryan Raab
Creative Director-Copywriter: Graham Unterberger
Creative Director-Art Director: Dustin Dodd
Executive Producer: Heather Collier
Senior Content Producers: Maggie Weishaar & Liza Miller
Junior Producer: Zavi Harman

Production Company: World War Seven
Director: David Shafei
Managing Partner: Josh Ferrazzano
Executive Producer: Sloane Skala
Line Producer: Michael Mitchell
Production Supervisor: Britnee Mitchell
1st Assistant Director: Jason Lombardo
Director of Photography: Polly Morgan
Gaffer: Christopher Culliton

Editing Company: Cabin Editing Company
Editor: Nick Divers
Editing Assistant: Chris Kelley
Senior Producer: Grace Hammerstein