All for a “Like” from a girl. A pair of teens muck up in a car trying to make some content to impress a girl. It ends disastrously.

The short social film, Love / Story by The Martin Agency and Le Pac director, Quentin Deronzier, in partnership with Arts & Sciences for Project Yellow Light, a non-profit working to end distracted driving, aims to encourage young drivers to respect the power of the road to kill.

86% of drivers aged 16–24 admit to using social media behind the wheel according to Project Yellow Light’s newest study. Nearly half of those admitted they routinely checking social media while driving.

The film was made pro bono on a limited budget.

Credits:
Client: Project Yellow Light
Founder: Julie Garner
Creative Agency: The Martin Agency
Associate Creative Directors: Julian Cohen & Rushil Nadkarni
Chief Creative Officer: Jerry Hoak
Heads of Production: Brett Alexander & Kerry Ayers
Executive Producer: Alex Scheer
Business Affairs Director: Scott Powell
Strategic Planner: Lexi Magenheim
Brand Director: Elizabeth Paul

Production Company: Le Pac
Director: Quentin Deronzier
Chief Executive Officer: Jerome Denis
Executive Producers: Anna Roudaut, Mal Ward, Marc Marrie, John Benson & Benjamin Bernard
Producer: Farah Idrees
Director of Photography: Isaac Bauman

Post Production: Le Pac
Head of Post Production: Laurence Lelong
Producer: Francoise Hernandez

Grade: ARC Creative
Colourist: Mikey Pehanich
Producer: Alexandra Lubrano
Post Production & VFX: Mathematic Studio
Executive Producers: Guillaume Marien, Hadi Dahrouge & Ashlee Wismach
VFX Supervisor: Luc Bellerive & Toma Bowen
Producer: John Craighead

Editing: Church Edit
Editor: Emilie Aubry
Executive Producer: Laurenn Reed
Head of Production: Elyse Robinson

Music: Columbia Records
Music Supervisor: Taylor Ashcraft
Sound: Found Objects
Creative Director: Trevor Gureckis
Executive Producer: Katt Matt
Sound Engineer: Chris Keyes
Sound Producers: Nick Chomowicz & Lee Cash Chisholm