By now, the Australian advertising industry’s view on vaccination is quite clear. Here is the latest addition to a large collection of agency-generated vaccination ads, this one by The Monkeys in a collaboration with The Advertising Council Australia and consulting firm, Accenture, and made by production company, Rabbit, with the shareholders of the Premium Content Alliance – Foxtel, News Corp, Nine, Seven West Media and 10 – donating media for the campaign.
Their campaign, Australians Can Beat Anything, will run on TV screens, online sites and social media, rallying Australians to get vaccinated by demonstrating our proven ability to overcome the most difficult of challenges and crises.
Premium Content Alliance chief executive officer, Kim Portrate, stated, “This initiative is the best way for us to do our part in encouraging all Australians to get vaccinated. The reach of our shareholders will ensure the campaign is seen by millions who will watch, hear, read and remember what can be accomplished when we come together as a country.”
Advertising Council Australia chief executive officer, Tony Hale, added, “As part of a call to arms, we need to bring those who are uncertain about vaccination onboard and get the last leg of double vaccinations underway in a bid to reach a minimum of 80% so we can open the country up as quickly as possible.”
The Monkeys Co-founder & Group chief executive officer, and Accenture Interactive ANZ Lead, Mark Green, commented, “Many Australians have been greatly affected by the pandemic and in these difficult times, it’s important to look back and reflect on all of the challenges we have overcome as a nation.
“As part of this fantastic collaboration, I’m proud of our industry for coming together to encourage all Australians to prioritise vaccination. With one final push, let’s apply our fighting spirit to this pandemic – if we all get vaccinated, we can beat this challenge too.”
Credits:
Creative Agency: The Monkeys, part of Accenture Interactive
Co-Founder & Group Chief Executive Officer: Mark Green
Co-Founder & Group Chief Creative Officer: Scott Nowell
Partner & Chief Strategy Officer: Fabio Buresti
Senior Art Director: Jake Rusznyak
Senior Copywriter: Dennis Koutoulogenis
Senior Planner: Charlotte Marshall
Head of Production: Penny Brown
Senior Business Director: Amanda Porritt
Print Producer: Clinton Bell
Production Company: Rabbit
Director & Editor: Dan Mitchell
Executive Producesr: Lucas Jenner & Alex Hay
Online: White Chocolate
Post-Production: White Chocolate
Music & Sound House: Song Zu
Composer: Lance Gurisik
Sound Designer: Simon Kane
Executive Producer: Katrina Aquilia
Footage Clearance: Lisa Savage @ Savage Archive
Media: Premium Content Alliance
Advertising Sponsor: Advertising Council Australia
Consultancy Services: Accenture Australia
