BCF doesn’t pretend to be an upmarket brand. Nor does it pretend to be the outdoor brand for adventure experts. It’s unpretentious and unashamedly Aussie and The Monkeys have been making it the friendliest Aussie brand ever, all year. Just before a summer holiday period in which the only holiday option is Aussie, those are three great assets for BCF to have.

So The Monkeys has created the most unpretentious, unashamedly Aussie, friendliest ad ever to remind Australians that they “couldn’t be anywhere better” this summer (especially as international travel is off the cards).

The commercial reawakens the “great Aussie jingle” that turned Australian brands into icons in the ‘70s, with lyrics that include, “It’s really not so bad/It’s not a massive bummer/coz nowhere in the world is better than right here in summer.” And the 45-second spot is wrapped in BCF’s characteristic Aussie humour. Directed by Tony Rogers and produced by Guilty, it looks – with characteristic Aussie optimism – on the bright and summery side of what has been a decidedly yucky year.

BCF general manager e-commerce and marketing, Ben McConnell, commented, “A deep love for the Australian outdoors is at the very core of our brand. There is no better time to celebrate being here, than this summer.”

Ant Keogh, chief creative officer, The Monkeys Melbourne added, “It’s been a crazy year, so in true BCF fashion we’ve taken the opportunity to have a bit of anthemic fun with the situation.”

You Couldn’t Be Anywhere Better will run across broadcast television and on social throughout summer.

Credits:

Creative Agency: The Monkeys, part of Accenture Interactive
Chief Executive Officer: Paul McMillan
Chief Creative Officer: Ant Keogh
Head of Planning: Michael Derepas
Creative Directors: Hugh Gurney & Joe Sibley
Head of Production: Romanca Mundrea
Producer: Jacqui Walker
Head of Content Management: Jaimee Kerr
Content Director: Jantine Wigboldus
Content Executive: Ella Goldberg

Production Company: Guilty Content
Director: Tony Rogers
Producer: Rohan Timlock
DoP: Joey Knox
Casting: Daniella Friedman
Editor: Tim Parrington
Colourist: Martin Greer
Online: Jamie Scott

Music: Electric Dreams Studio
Vocals: Steven Gates
Producer: Leyla Varela

Sound: Squeak E. Clean Studios
Sound Designer: Paul Le Couteur
Executive Producer: Ceri Davies

Photography: Chillary
Retouching: Gabrielle Hughes

Client: BCF
General Manager E-commerce & Marketing: Ben McConnell
Marketing Campaign Specialist: Emma Yerbury
Creative Lead & Graphic Designer: Andrea Lukacz