Why isn’t everything you need to know in your property search in one place?

Oh, now it is. View.com.au gave The Monkeys the job of making itself known to Australian property buyers. The Monkeys came up with the idea of Eric and his property eagle. He uses it to get a better view of houses…

Eric makes View.come.au a much better option.

https://www.youtube.com/watch?v=_4uZ7DX_50c

The Monkeys’ See All brand platform has launched with a fresh brand positioning, strategy and campaign.

View.com.au provides property seekers with an easy to navigate experience and a map-based search. Users can research historic and current price valuations, compare properties side-by-side and share expressions of interest directly on houses that aren’t yet on the market. All functionality has been built with the aim to arm users with all the information they need to make an informed choice about their next property or neighbourhood.

The campaign film was directed by The Sweetshop’s Damien Shatford from Sweetshop and launched nationally during the AFL Grand Final. It leads a campaign that will run across broadcast TV, outdoor, online and press.

View chief marketing officer, Paul Tyrell, stated, “Our brand campaign illustrates the extraordinary lengths that some people go to get ahead in the property game, however with View there’s no need to. Our aim is to present View as the solution to the problem of the difficulty in finding property that suits you. We want to have a bit of fun with it, so have consciously played with humour to ensure memorability and cut through while always ensuring the core message out take and product uniqueness is there, which is critical for any launch. Keep an eye out for our Property Eagle.”

The Monkeys chief creative officer, Ant Keogh, added, “The real estate category is highly competitive, and as the new player to market we needed to be as distinctive as possible in order to cut through the mammoth presence of the competition. And nothing says distinctive like your very own property eagle. Because short of having an actual eagle, View.com.au gives punters the best view at properties across Australia.”

Credits:
Client: View
Chief Executive Officer: Toby Balazs
Chief Marketing Officer: Paul Tyrrell
Marketing Managers: Simone Warry & Caroline Sedek

Creative Agency: The Monkeys, part of Accenture Song
Chief Executive Officer: Paul McMillan
Chief Creative Officer: Ant Keogh
Chief Strategy Officer: Michael Derepas
Strategy Director: Dave Collins
Senior Art Director: Zenon Predecki
Senior Copywriter: Cody Naetzker
Senior Designer: Raph Tamkalis
Junior Designer: Noel Yeung
National Head of Production: Romanca Mundrea
Senior Producer: Katherine Muir
Group Account Director: Vicky Mockler
Senior Account Director: Kim Thompson

Production Company: Sweetshop
Director: Damien Shatford
Managing Director: Edward Pontifex
Executive Producer: Greg Fyson
Producer: Allison Lockwood
DOP: James L Brown
Art Director: Patrick Bennet

Post Production House: ARC Edit
Editor: Luke Haigh
Colourist: Matt Fezz
Online Artist: Richard Lambert
Executive Producer: Winnie O’Neil

Sound House: Squeak E. Clean Studios
Sound Design: Paul Le Couteur
Executive Producer: Ceri Davies

Photographer: Chris Hillary
Retouching: Jason Riddell