It hasn’t been a great year for Australia’s health system and private heath companies are still struggling to prove their worth with younger audiences. ahm was looking for a brand platform that better reflected the more meaningful role it could play in customers’ lives.

The Monkeys has answered that challenge with the platform, You’re Good, and a campaign of fun animated spots that get inside customers’ heads to highlight how ahm can eliminate worrying about things going wrong (body-wise) and get back to enjoying life.

Ant Keogh, chief creative officer, The Monkeys, noted, “The ahm brand already had a really distinctive look and feel but playing a more emotional role pushed us to try to build greater humanity and storytelling into the creative. With the evolution of the more sophisticated animation, story-telling style and character development — we’re really excited about the new direction the work has taken.”

The three TVC are supported in social, internal and CRM integration — and have launch in tandem with ahm’s new integrated TV partnership with the Australian Open.

ahm will also be launching new work for its offers and products, including Flexi-Packages and Black50 Extras.

ahm head of marketing, Amanda Romeo, stated “Over the past three years, we’ve experienced a great deal of change. As a business, we’ve experienced significant growth internally, and as a brand, we’ve redefined how we look, feel and sound with our new brand platform. Our aspirations have also grown as we look to diversify into new services, so we knew our brand also needed to grow and allow more flex for greater opportunity moving forward. We are excited by our new partnership with The Monkeys, along with the new brand platform and creative we’ve developed together. We are now in a more powerful position to build on our trajectory and to play a more valuable role in our customers’ lives.”

Ant Keogh, chief creative officer, The Monkeys adds: “The ahm brand already had a really distinctive look and feel but playing a more emotional role pushed us to try to build greater humanity and storytelling into the creative. With the evolution of the more sophisticated animation, story-telling style and character development — we’re really excited about the new direction the work has taken.”

The Monkeys won the ahm business after a competitive pitch in 2020.

Credits:

Client: ahm
Head of Marketing: Amanda Romeo
Senior Brand Strategy Lead: Karolina Karon
Marketing Manager: Bianca Shah
Brand & Content Manager: Josh Dorevitch
Marketing Specialists: Bronte Modica & April Lipson

Agency: The Monkeys, part of Accenture Interactive
Chief Executive Officer: Paul McMillan
Chief Creative Officer: Ant Keogh
Creative Directors: Hugh Gurney & Joe Sibley
Creatives: Gabe Woodmansey, Jono Aidey, Connor Beaver & Scott Zuliani
Head of Planning: Michael Derepas
Group Content Director: Sophie Gosper
Content Director: Vicky Mockler
Content Executive: Ella Goldberg

Head of Production: Romanca Mundrea
Producer: Emma King
Designer: Chris Thompson

Animation: Pixel
Executive Producer: Haley Polacik
Illustrator: Jonas Claesson
Animation Director: Andrew Onorato
Animation Producer: Sophie Taylor

Sound Engineer: Ryan Dickinson @ Squeak E Clean Studios
Producers: Alice Vanderwey & Ceri Davies

Media Agency: Carat