Had half an hour of your life robbed on hold? Your life turned upside down by a negligent haircut? Read a self-serving press release? Goat, Goat & Goat Attorneys at Law will take you seriously. Everyone has a gripe and The Monkeys are helping Mountain Goat Beer trend this summer by being the saviour to the hardly done by. The idea also gives the partners an opportunity to produce a collection of humorous parody “legal” commercials.
The campaign, directed by Max Barden from Sweetshop, will feature real Goat, Goat & Goat clientele who were brave enough to come forward and share their stories of injustice, such as Albert Garcia, whose fro-yo didn’t come with enough sprinkles.
The Monkeys chief creative officer, Ant Keogh, commented, “I’m honoured we could help Mountain Goat brewery widen its scope to encompass the practice of law.”
Mountain Goat Beer Marketing Manager, Marc Slater, added, “With the brewery being closed for most of the year we’ve put the goats to good use. Opening a law firm that dishes out cash for minor complaints seemed like a logical next step for the brand.”
If you’ve been aggrieved or wish to seek compensation, simply purchase a case of Mountain Goat Beer and plead your case for a chance to win compensation. There are fifty thousand dollars to claim.
The promotion runs from October 18 across social, OOH, radio and online.
Client: Mountain Goat Beer
General Manager: Mick Bentley
Marketing Manager: Marc Slater
Creative Agency: The Monkeys Melbourne, part of Accenture Interactive
Chief Creative Officer: Ant Keogh
Art Director: Zenon Predecki
Copywriters: Cody Naetzker & Chris Ellis
Designer: Chris Thompson
National Head of Production: Romanca Mundrea
Senior Producer: Eliza Malone
Chief Executive Officer: Paul McMillan
Head of Planning: Michael Derepas
Group Content Director: Sophie Gosper
Content Director: Allan Carlow
Production Company: Sweetshop
Director & Editor: Max Barden
Executive Producer: Greg Fyson
Managing Director: Edward Pontifex
Casting: Highway Casting
Sound: Terry Man Sound and Squeak E. Clean Studios