Watch this commercial in private. You are going to cry. You will want to hug your partner, parents, grandparents, children, …forever.
New digital platform, Memories, has added a feature called Future message, that allows users to send video, text or audio messages to loved ones at any future date. The Monkeys has integrated that into a story about young man and his grandpa. It packs a mighty, mighty punch. (Well done to Good Oil director, Curtis Hill.)
Memories Group chief executive officer, Tom Ainsworth, sees Future Messages as the next stage in the evolution of communicating with our descendants, and a way to honour our own legacies.
“In our culture, the bond between generations is less visible despite huge advances in technology. Future Messages aims to use technology to celebrate those ties and gives us the chance to connect with our loved ones at the special moments in their lives and on the dates important to them.
“As someone who has lost his father not too long ago, a message from Dad would have meant a lot to me. I’m thankful this is a gift I can give my kids.”
The Monkeys Melbourne chief creative officer, Ant Keogh, added, “Death is always an incredibly sensitive topic, and even more so with this current situation we’re facing. We had to get this story right and we believe Curtis captured the perfect tone for this film which introduces the Memories’ Future Messages product feature to market.”
The new work follows the launch commercial, also created by The Monkeys, which introduced the new platform as the better way to keep precious memories somewhere than in a shoebox.
Creative Agency: The Monkeys, part of Accenture Interactive
Chief Executive Officer: Paul McMillan
Chief Creative Officer: Ant Keogh
Head of Planning: Michael Derepas
Copywriter: Scott Zuliani
Art Director: Connor Beaver
National Head of Production: Romanca Mundrea
Group Content Director: Sophie Gosper
Production Company: Good Oil
Director: Curtis Hill
DOP: Kieran Fowler
Executive Producers: Simon Thomas & Sam Long
Producer: Tracey Lee-Permall
Editor: Dan Lee @ Arc Edit
Post Production: Blockhead VFX
Grade: Ferguson Rotherham
Production Design: Bethany Ryan
Sound: Rumble Studios
Music: I Went Down To The River, written and performed by Archer Broughton © SFM Publishing Pty Ltd. Courtesy of Skinnyfish Music
Licensed by Sony/ATV Music Publishing (Australia) Pty Ltd
Casting Agent: Natalie Jane Harvie @ Citizen Jane
Chief Executive Officer: Tom Ainsworth
Chief Marketing Officer: Imogen Griffiths