Gerety Awards has announced its agencies of the year prior to the shortlist announcement on Tuesday, June 13 and following the AUNZ judging session lead by ambassador, Kim Pick, executive creative director at VMLY&R New Zealand. Agency of the year by country is chosen by the local juries from the portfolio cut and requires a single film no longer than five minutes in length and includes up to three pieces of work from the past 12 months.
The Monkeys part of Accenture Song, Sydney, is AUNZ Agency of the Year.
Pick commented, “The Monkeys stand out portfolio resonated with Gerety jurors and was a worthy winner. Work included the powerful Tuvalu First Digital Nation campaign and Equality: Our Final Frontier work for UN Women Australia, a mournfully thought-provoking animated film which puts into perspective the timeline to gender equality. Shout out to an impressive, insightful and articulate panel of jurors who brought robust discussion and fresh perspectives to the work in front of us. Some, who had previously not had the opportunity to represent on an international jury, added an invaluable and unique lens on a range of subjects – from calling out ableist language in one piece, to bringing first-hand experience as a female gamer to another. Creating a platform for this is just one reason the Gerety Awards continues to play an important role in the industry.”
The Monkeys was awarded for its portfolio cut entry that included the following spots:
- The First Digital Nation, The Government of Tuvalu
- Equality: Our Final Frontier, UN Women Australia
- History is Calling, The Uluru Dialogue
Watch the Gerety jury insight panel for AUNZ discussing trends and favourite campaigns from the 2023 Gerety Awards. RSVP HERE.
The panel for Australia & New Zealand is:
- Kim Pick, ECD VMLY&R New Zealand
- Leah Morris, Senior Copywriter R/GA
- Nomfundo, Msomi Head of Strategy whiteGREY
- Vikki Cheng, Senior Art Director FCB Aotearoa
