There are many ways to say desire. Car ads have traditionally used one of them – watching the car perform. The Monkeys Aotearoa and Mazda have gone straight to the (human) heart. The latest campaign, gets inside the minds of Kiwis to introducing two new generation Mazda SUVs through moments of longing, triumphant happiness, jealousy and righteous anger.
The Monkeys Aotearoa chief creative officer, Damon Stapleton, commented, “Jealous glances from your neighbours, respect from your friends and the excitement you feel when you’re behind the wheel are all heightened and explored to get Mazda top of mind with Kiwis keen to make a smart choice and to justify that decision with their friends.”
The campaign’s four commercials were directed by Derin Seale at FINCH, that will be supported by OOH, print, digital and social. The work will continue to launch other Mazda models over the coming years.
Mazda New Zealand general manager – marketing, Terrianne Brown, stated, “You get more in a Mazda is literally true. You get more features, better craftsmanship, design and a market-leading service plan. But it’s also emotionally compelling. We’ve had a lot of fun bringing honest emotions to life and charting a course different from the typical car ad.”
The new brand platform, You get more in a Mazda, is the first work to launch from The Monkeys Aotearoa after winning Mazda New Zealand in March 2023.
Credits:
Client: Mazda
Managing Director: David Hodge
General Manager – Marketing: Terrianne Brown
Creative Agency: The Monkeys Aotearoa, part of Accenture Song
Chief Creative Officer: Damon Stapleton
Chief Business Officer: Storm Day
Creative Directors: Christie Cooper & James Conner
Junior Art Director: Susannah O’hUadhaigh
Junior Copywriter: Arron Sharma
Head of Integrated Production: Rosie Grayson
Integrated Producer: Callum Crabb
Design Lead: Lorenz Perry
Senior Finished Artist: Lisa Stowers
Studio Designer: Vivian Heng
Planning Director: Craig McLeod
Business Director: Michael Doolan
Business Manager: Jackson Edgecombe
Media Agency: MBM
Client Service Director: Deborah Brown
Group Business Director: Hilary Lill
Production Company: FINCH
Director: Derin Seale
Producer: Jimena Murray
Managing Director: Corey Esse
Executive Producer: Rebekah ‘Bex’ Kelly
Cinematographer: Gin Loane
Production Designer: Jon Lithgow
Costume Designer: Kristin Seth
Editor: Julian Currin
Casting: Kate McGill
Colourist: Pete Ritchie
VFX: Creature Post
Audio Post: Liquid Studios
Original Music: Peter van der Fluit
Sound Design: Craig Matuschka
Retouching: Sixtyfour
