How do you show the range of Ladbrokes’ punting options? If you’re The Monkeys this is how:

OK, the new campaign for the Entain Group Australia is all about boys’ fun. But you can’t help but get caught up in the fun Ladbroke’s four lads are having and wish you were there.    The brand campaign, Take on the Fun, takes the Ladbrokes’ boys on a day of punting and builds on the brand’s existing Ladbroke it! Platform.

James Burnett, chief marketing officer of Entain Group Australia, commented, “This is a true celebration of mates coming together to enjoy the wide variety of sports, racing codes and betting products available through Ladbrokes.” 

Cody Naetzker, senior copywriter, The Monkeys, added, “We wanted to give punters something as exciting and epic as the sports they love betting on — ‘Operation: Steve’s Multi’ does just that.”

The hero commercial was directed by Benji Weinstein from Finch and is set to Sweet’s Ballroom Blitz. The full campaign covers cinema, TV, outdoor, social and online in Australia.

Credits:
Client: Entain Group (Ladbrokes)
Group Chief Marketing Officer: James Burnett
GM Marketing: Sam Tomson
Brand Manager: Louise Gallagher
Assistant Brand Manager: Bronte Bendeich
Brand Coordinator: James Milner
Head of Creative Services: Keira Samuel

Creative Agency: The Monkeys, part of Accenture Song
Chief Executive Officer: Paul McMillan
Chief Creative Officer: Ant Keogh
Chief Strategy Officer: Michael Derepas
Strategy Director: Dave Collins
Senior Art Director: Zenon Predecki
Senior Copywriter: Cody Naetzker
National Head of Production / Producer: Romanca Mundrea
Senior Producer: Katherine Muir 
Production Coordinator: Genya Mik 
General Manager: Sophie Gosper 
Senior Account Director: Jenny McLarney
Account Manager: Isaac Montebello 
 
Media Agency: Atomic 212
 
Production Company: Finch
Director: Benji Weinstein 
Managing Director / E.P: Corey Esse 
Producer: Nikki Walker  
Executive Producer: Rebekah Kelly
DOP: Germain Mimicking/John Toon
Post Production: The Editors
Editors: Alexandre de Franceshi & Shannon Michaelas
Post Producer: Charlotte Griffiths 

VFX: Fin Design + Effects
VFX Supervisor: Justin Bromley
VFX Producer: Emily Newbould
Colourist: Ben Eagleton
Music Supervision: Level Two 
Sound Design: SqueakE 
Sound Designer: Paul Le Couteur 
Executive Producer: Ceri Davies

Retail Post Production: 3P Studio 
Photographer: John Barrett