Novak Djokovic has made world headlines in the last few weeks in a way he did not intend but could have avoided. Australia has made an ass if itself quite often in the last two years in ways it obviously did not foresee (foreseeing doesn’t seem to be one of its talents) but possibly could have avoided.
The Monkeys and MLA lamb have made the most of the opportunity both have afforded. With a few well-chosen words and The Monkeys flair for provocative humour.
The carpe diem OOH extension to this year’s annual Australia Day campaign for Australian lamb is running around the Ron Laver stadium at Melbourne Park where the Australian Open is being held
Here is the 2022 campaign:
