The idea that Oak flavoured milk can kill hungrythirsty was always brilliant. The ad that launched the idea was brilliantly mad, especially perfect for its youth audience.

Now The Monkeys has reimagined that ad, and it’s even madder.

Sergeant John Henry from ad #1 has been replaced by a plush toy teddy bear. It’s the kind of humorous wild ride that Oak’s young audience loves. Even better, it’s not trying to be TikTok cool. The spot has its own kind of cool. Oak’s young audience also appreciates that – so, too, should Oak’s older fans.

Ant Keogh, chief creative officer of The Monkeys, explained, “This new episode takes a sideways path, picking up on one of the other characters in the Oak universe. A place where even the teddy bears are no-nonsense tough guys.”

The TVC was directed by Leilani Croucher and produced by Revolver/Will O’Rourke, with VFX by Heckler.

Here’s the original:

Lactalis general manager marketing, Angela Burr, stated, “Oak is an incredible brand to have in the portfolio and we are very excited to be launching a new campaign with our long-standing agency The Monkeys. Oak has a history of provocative and disruptive creative, and any creative idea for this brand needs to be bold, brave and irreverent. We love the work!”

The campaign will appear on TV, online and in-store this winter.

Credits:

Agency: The Monkeys, part of Accenture Interactive

Chief Creative Officer: Ant Keogh

Senior Art Director: Connor Beaver

Copywriter: Scott Zuliani

Senior Craft Designer: Raph Tamkalis

Chief Executive Officer: Paul McMillan

Head of Planning: Mike Derepas

National Head of Production: Romanca Jasinski

Producer: Emma King

Group Content Director: Jaimee Kerr

Content Director: Jantine Wigboldus

Account Executive Ella Papilion

Production Company: Revolver/Will O’Rourke

Director: Leilani Croucher

Managing Director & Executive Producer: Michael Ritchie

Executive Producer: Pip Smart

Producer: Alex Kember

DoP: Jeremy Rouse

Editors: The Glue Society Studios

VFX & Post Production: Heckler

VFX Supervisor: Jamie Watson

Executive Producer: Bonnie Law

Head of 3D: Tom Corbett

Senior Compositor: Bertrand Polivka

2D Supervisor: Ryan Trippensee

3D Artists: Boris Formin & Tim Jarick

Lead Colourist: Greg Constantaras

Senior Flame Artist: Brad Smith

I/O: Daniel Page, Maud Chapuis

Sound: Squeak E Clean Studios

Sound Engineer: Paul Le Couteur

Executive Producer: Ceri Davies

Photographer: Neil Bailey

Executive Producer: Doone Colless

Retoucher: Dave Mercer

Client: Lactalis Australia

General Manager Marketing: Angela Burr

Marketing Manager: Tracey Berkeley

Senior Brand Manager: Bronwyn Phillips