The idea that Oak flavoured milk can kill hungrythirsty was always brilliant. The ad that launched the idea was brilliantly mad, especially perfect for its youth audience.
Now The Monkeys has reimagined that ad, and it’s even madder.
Sergeant John Henry from ad #1 has been replaced by a plush toy teddy bear. It’s the kind of humorous wild ride that Oak’s young audience loves. Even better, it’s not trying to be TikTok cool. The spot has its own kind of cool. Oak’s young audience also appreciates that – so, too, should Oak’s older fans.
Ant Keogh, chief creative officer of The Monkeys, explained, “This new episode takes a sideways path, picking up on one of the other characters in the Oak universe. A place where even the teddy bears are no-nonsense tough guys.”
The TVC was directed by Leilani Croucher and produced by Revolver/Will O’Rourke, with VFX by Heckler.
Here’s the original:
Lactalis general manager marketing, Angela Burr, stated, “Oak is an incredible brand to have in the portfolio and we are very excited to be launching a new campaign with our long-standing agency The Monkeys. Oak has a history of provocative and disruptive creative, and any creative idea for this brand needs to be bold, brave and irreverent. We love the work!”
The campaign will appear on TV, online and in-store this winter.
Credits:
Agency: The Monkeys, part of Accenture Interactive
Chief Creative Officer: Ant Keogh
Senior Art Director: Connor Beaver
Copywriter: Scott Zuliani
Senior Craft Designer: Raph Tamkalis
Chief Executive Officer: Paul McMillan
Head of Planning: Mike Derepas
National Head of Production: Romanca Jasinski
Producer: Emma King
Group Content Director: Jaimee Kerr
Content Director: Jantine Wigboldus
Account Executive Ella Papilion
Production Company: Revolver/Will O’Rourke
Director: Leilani Croucher
Managing Director & Executive Producer: Michael Ritchie
Executive Producer: Pip Smart
Producer: Alex Kember
DoP: Jeremy Rouse
Editors: The Glue Society Studios
VFX & Post Production: Heckler
VFX Supervisor: Jamie Watson
Executive Producer: Bonnie Law
Head of 3D: Tom Corbett
Senior Compositor: Bertrand Polivka
2D Supervisor: Ryan Trippensee
3D Artists: Boris Formin & Tim Jarick
Lead Colourist: Greg Constantaras
Senior Flame Artist: Brad Smith
I/O: Daniel Page, Maud Chapuis
Sound: Squeak E Clean Studios
Sound Engineer: Paul Le Couteur
Executive Producer: Ceri Davies
Photographer: Neil Bailey
Executive Producer: Doone Colless
Retoucher: Dave Mercer
Client: Lactalis Australia
General Manager Marketing: Angela Burr
Marketing Manager: Tracey Berkeley
Senior Brand Manager: Bronwyn Phillips
