Every telco wants to connect with the youth market. When you’re an “establishment brand” like Telstra, you have to work even harder to compete. That begins by doing something that’s different in a category where so much has already been done.

The Monkeys has called on the lure of music and dance culture in its new campaign, Together, it’s magic.

At the centre of the campaign promise is connectivity, another youth priority. At the centre of the creative is Triple J Unearthed artist, Thelma Plum. Pulling the two together is a dash of fantasy and a soupcon of dance.

The film, which was directed by Joel Kefali of Goodoil Films, features Plum and a rendition of her new track, Clair de Lune, which has been released to coincide with the launch of the campaign.

The Monkeys co-founder and creative director, Justin Drape, commented, “It has been a fun ride bringing this campaign to life. We’re thrilled to be able to work with Thelma – she has a captivating way of demonstrating the magic that’s possible when technology and the country’s best mobile network come together.”

Listen to Thelma Plum’s Clair de Lune here. 

Credits:

Creative Agency: The Monkeys

Co-founder & Creative Director: Justin Drape

Creative Team: Hugh Gurney, Chelsea Parks & Wassim Kanaan

Head of Production: Thea Carone

Senior Producer: Jade Rodriguez

Strategy Director: Kit Lansdell

Business Director: Kat Kelly

Content Director: Katie Bassett

Production Company: Goodoil Films

Director: Joel Kefali

Executive Producer: Sam Long

Producer: Andrew McLean

DOP: Crighton Bone

Editing: Bernard Garry @ The Editors

Post Production & VFX: Fin Design

VFX Supervisor: Justin Bromley

Grade: Ben Eagleton @ BE Colour

Sound House: Simon Kane  @ Song Zu

Track: Thelma Plum cover of FF, Clair de Lune

Photography Production Company: Red Door

Photographer: Paul Blackmore

Producer: Natalie Loveridge

Agency Producer: Tanith Williamson

Retouching: Cream Electric Art

Client: Telstra

Executive Director of Marketing: Jeremy Nicholas

General Manager of Mobility Marketing: Dean Sofianopoulos

Senior Marketing Specialist: Sarah Leavitt