The Monkeys have become the Effective Agency of the Year at the The Communications Council’s 2016 Australian Effie Awards.
The agency’s Operation Boomerang, the agency’s 2016 Australia Day campaign for Meat & Livestock Australia won the 3 Golds and the Grand Effie. Its Blackmore’s power of knowledge: How an 80-year-old reclaimed thought leadership won 1 Gold.
Operation Boomerang was MLA’s most successful Australia Day Lamb campaign to date and was awarded for its compelling, clear business case achieved with a high degree of difficulty and bold, disruptive, and extremely effective strategy.
Thought The Monkeys would never outdo last year’s Aus Day lamb ad?
27 Effies were won for 23 clients. 6 Gold Effies were awarded, 13 Silver and 20 Bronze. Colin Wilson-Brown, owner of The Clinic Group, was chairman of judges and led three stages of judging with 170 agency and marketing leaders.
The Gold Effies winners by category are:
Food, Confectionery & Snacks
● The Monkeys, Operation Boomerang for Meat & Livestock Australia
Health & Wellbeing
● The Monkeys,The power of knowledge: How an 80-year-old reclaimed thought leadership, for Blackmores
Financial Services
● Whybin\TBWA Group Melbourne, Owning The First Job Trigger, for ANZ
Short Term Effects
● The Monkeys, Operation Boomerang for Meat & Livestock Australia
Most Original Thinking
● The Monkeys, Operation Boomerang for Meat & Livestock Australia
Use of Data
● Affinity, Diving into Data for Narellan Pools
The Effective Advertiser of the Year award was won by Officeworks. Officeworks marketing team produced a very impressive case history and set of results as well as a great argument for the science and art of marketing over simple merchandising. The marketing team scored highly for its consistent approach and focus on effectiveness, long term commitment to their agency partners and processes that give everyone the best chance of success, internally and externally.
Full list of winners: effies-2016-finalists-x-categories
View the case studies here.
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