UN Women Australia has launched a TikTok dance through which girls can show their strength and support for a future that is safe, equal and empowered. The dance is, in fact, a choreographed sequence of basic self-defence actions.
It is part of a new campaign, #EmpowerMoves, created by The Monkeys, with support from TikTok, UM and Edelman, as well as donated media from partners including Seven Network, Nine Network, Network 10, Google, Mamamia, NOVA Entertainment, Southern Cross Austereo and oOh!media. #EmpowerMoves invites girls to celebrate International Day of the Girl by coming together on TikTok to show their voice in support of a strong and equal future for themselves.
The dance has been personalised by girls around the country and echoed by celebrities people across the world. It brings together music of Australian singer-songwriter, Wafia, the movement of choreographer and entrepreneur, Karla Mura, with the direction of women’s self-defence program, She Fights Back.
UN Women Australia chief executive officer, Simone Clarke, stated, “The challenges girls face are unrelenting, some we could have never imagined, but they are resilient and deserve to celebrate their strength. When the world is safe and equal for girls – we will dance for joy. Until then, girls can dance to be fierce, dance to be powerful, and dance to show their voice for the equality they deserve.”
Tara Ford, Chief creative officer of The Monkeys, commented, “#EmpowerMoves is designed to be both uplifting and thought-provoking. And while the combination of dance and self-defence is by no means a solution to the wider problem, it’s the beginning of an important cultural conversation for girls. A positive step towards not only personal confidence, but a greater awareness of the larger societal issue many girls and women face every day.”
“#EmpowerMoves invites girls to have some fun and create a movement and conversation about gender equality. It’s their language and their message, on a platform they live on. An equal future needs the voices of our girls and young women to be heard and heralded now. We have seen how potent this generation is at driving change,” added Sunita Gloster, industry commentator and advisor to the UN Women Australia.
#EmpowerMoves comes after UN Women Australia launched the campaign “When Will She Be Right?” in early 2021, asking Australians to agitate and accelerate progress on gender equality.
Find out more or support UN Women Australia here. To support #EmpowerMoves, UN Women Australia encourages using the tags #EmpowerMoves and #Dayofthegirl.