The other topic of the year has been Australia’s soaring house prices. The Monkeys and BCF have joined in. BCF is positioning itself as Australia’s leading provider of great quality holiday homes at unbeatable prices in their latest BCFing Fun campaign.

The BCFing Fun Re-launch reminds Aussies that once they’ve picked some BCFing gear, they can enjoy some of the finest properties in Australia for practically nothing.

Ant Keogh, The Monkeys Melbourne chief creative officer and lead sales agent, stated, “BCF is proud to offer Australians an incredible range of expansive properties in exceptional locations right across Australia.

“We expect to see swimming pools, natural lighting and million-dollar views at Australia’s most expensive homes. This campaign reminds us — that with just a tent — we can enjoy these same features without worrying about stamp duty, down payments or conveyancing.”

The next instalment of the campaign (which was musical before musical ads became a thing) launched on realestate.com.au, broadcast television, and will also cover OOH, digital, social, in-store and owned channels.

Danielle West, head of marketing, BCF, commented, “With Australia’s best prices on a great range of boating, camping and fishing gear, BCF offers all Aussies a holiday home, without a second mortgage.”

The Monkeys chief strategy officer and sales agent, Michael Derepas, added, “BCFing Fun lets BCF inject a bit more fun into everything and reminds Aussies that they don’t need to take life too seriously when the great outdoors is literally right outside their front door.”

The TVC was directed by The Bobbsey Twins and produced by FINCH.

Credits: 

Client: BCF
General Managers E-commerce & Marketing: Ben McConnell & Nathan Eaves
Head of Marketing: Danielle West
Marketing Campaign & Studio Manager: Bridget Buckley

Creative Agency: The Monkeys, part of Accenture Interactive
Chief Executive Officer: Paul McMillan
Chief Creative Officer: Ant Keogh
Chief Strategy Officer: Michael Derepas
Creative Directors: Hugh Gurney & Joe Sibley
Art Director: Ben Horewood
Copywriter: Michelle Canning
Head of Production: Romanca Mundrea
Head of Content Management: Jaimee Kerr
Content Director: Vicky Mockler
Content Manager: Ella Goldberg

Media Agency: OMD Brisbane  

Production Company: FINCH
Director: The Bobbsey Twins
Director’s Assistant: Francesca Walker
Managing Director: Corey Esse
Executive Producers: Loren Bradley & Claire Thompson
Producer: Cath Anderson
DOP: James L Brown
Casting: Peta Einberg

Post Production: ARC
Executive Producer: Freya Maddock
Editor: Peter Sciberras
Online: Eugene Richards

Music: Electric Dreams Studio  
Composed & Recorded by Tom Rouch
Producer: Leyla Varela  

Sound Design: Squeak E. Clean Studios  
Head of Sound: Paul Le Couteur  
Executive Producer: Ceri Davies