A Domino’s ad that’s not a price, special deal or range promise. Interesting. The Newtons Laboratory’s campaign grabs attention by tapping into a local fact, Mykonos is windy, and adding a smile-making dose of humour.
“Mykonos is well-known for plenty of things. For crazy parties, for insane holidays and for its strong winds. That’s why Mykonos is also called The Island of the Winds. But the wind never seems to be a problem for Domino’s. Because it always finds a way to deliver your order, wherever you are,” the agency noted.
Credits
Client: Domino’s Greece
Advertising Agency: The Newtons Laboratory
Creative Deirectors: Giannis Sorotos, Dimitra Andrikopoulou
Art Director: Argiro Paschou
Copywriter: Dimitris Boutsikos
The Newtons Laboratory Domino's deliveryThe Newtons Laboratory Domino's delivery campaignThe Newtons Laboratory Domino's Mykonos
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