Are there any other conversations than the World Cup right now? For football fans in Greece, that’s a definite no. During the greatest feast of football, there’s only one thing they want to do. Talk about football. All the time. To everyone. Not always to the right people, in the right place.

So, for its 2026 World Cup campaign, lottery and digital gaming entertainment company, Allwyn celebrates every football fan’s unstoppable urge, with a series of films where fans bring ball-talk into places where it clearly doesn’t belong. Because, while not everyone speaks football, there is one place that always does.

The campaign, that puts Allwyn at the front of a competitive pack of betting agencies in Greece, is by The Newtons Laboratory.

Credits 
Client: Allwyn Greece
Advertising Agency: The Newtons Laboratory
Creative Director: Giannis Sorotos
Art Director: Vassilis Papadopoulos 
Copywriters: Anastasis Mavrorgiannis, Christos Tsirigotis, Dimitris Boutsikos, Nikos Tsatouchas

Production Company: Boo Productions
Director: Vardis Marinakis
DoP: Ramon Malapetsas
Editor: Thanassis Totsikas
Colour: Manthos Sardis
Music & Sound: Rabbeats