There’s a defining moment in every man’s life – becoming a father. You have no idea what it’s like, what to expect, or how to be the best version of yourself for your little one.
You wish someone could guide you. Show you how to become the perfect dad. But no one can teach you that. It’s something you figure out along the way.
This Father’s Day, IKEA honours every dad by dedicating one of its most iconic brand assets – the instruction manual.
Only this time, with a twist.
Happy Father’s Day, to every dad out there from IKEA and The Newtons Laboratory.
Credits:
Client: IKEA Greece
Advertising Agency: The Newtons Laboratory
Creative Director: Giannis Sorotos Giannis
Art Director: Eirini Tzioti
Copywriters: Dionysia Lampadariou & Christos Tsirigotis
IKEA Father's day instructionThe Newtons Laboratory IKEA Father's DayThe Newtons Laboratory IKEA Father's Day instruction
