Love is in the air – and on minds. The Newtons Laboratory has given IKEA a chance to grab that attention with a quirky print, OOH and social campaign featuring the famous free IKEA pencil and a series of love notes that remember love (which costs nothing) is priceless.
That’s how I’ll be if you leave me. I love you.
For all the times you turn the water heater on for me in the morning. I love you.
There’s no one I love more than you. Except for the dog. Happy Valentine’s baby.
I found my ‘forever’ in you.
I cooked for you today. Kids will stay at my parents’. 23 years, I adore you.
Eros; invincible in battles, inescapable to both Gods and mortals, making them lose their mind.
Me You Us after 9.
Credits
Client: IKEA Greece
Advertising Agency: The Newtons Laboratory
Creative Directors: Giannis Sorotos, Tasos Benetos
Associate Creative Director: Stefania Kotati
Copywriter: Alexandros Athanasiou
Designer: Panos Gkizinos
Account Director: Titos Koutretsos
Account Manager: Datsika Maria
Photographer: Vassilios Michail
