What’s the one thing agencies absolutely nail better than anything else in advertising?

Complaining.

“And boy, do we do it like pros,’ Greek agency, The Newtons Laboratory, noted.

“We complain about deadlines, budgets, meetings, decisions, changes. You name it, we complain about it.

“And yet, the very things we complain about are exactly what we end up doing to everyone else… maybe without even realising it. So, we thought why not roast ourselves a little? That’s why we’re cooking up a new series of videos at Newtons, starring us in the lead roles… playing the loveable assholes…

“… and we know that, deep down, every advertiser will agree.”

Starring Andreas Dimitroulas, creative director; Chrysanthi Spertou, account director; Manos Sergios, account director; Petros Petrogonas, account strategist; Georgia Chaida, account supervisor.

Credits: 

Agency: The Newtons Laboratory
Creatives: Giannis Sorotos, Dimitra Andrikopoulou, Dionysia Lampadariou, Chrysis Neophytou, Markella Plianthou, Christos Tsirigotis, Anastasis Mavrogiannis
Production Company: Filmiki
Producer: Dimitris Logiadis
Director: Argyris Papadimitropoulos
Music & Sound: Bounce
Editor: Panos Daoultzis