What follows a life-changing event? A sudden rush, a hint of uncertainty, and a trip to IKEA.
The Newtons Laboratory has turned this fact of life into a heartfelt film for IKEA’s 25th anniversary in Greece, showing how We’re going to IKEA has countless synonyms – from “Let’s get married” to “Get a life, son.”
The TVC turns an everyday phrase into a cultural idiom, blending brand truth with the audience’s lived reality. What would usually be said is carefully omitted, leaving context to complete the story.
Credits
Client: IKEA
Advertising Agency:The Newtons Laboratory
Creative Director: Giannis Sorotos
Associate Creative Director: Dionysia Lampadariou
Art Director: Markella Plianthou
Account Directors: Elissavet Athanassiadi, Aggeliki Bobou
Account Executive: Stefania Tekou
Production Company: Picky Productions
Director: Christos Kanakis
DoP: Alexis Kanakis
Editor: Panos Daoultzis
Sound & Music: Bounce
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