We’ve been hearing so much about the isolation that screens foster. In an ocean of stories about lack of human connection by advertising agencies for telcos, here’s one by Greek agency, The Newtons Laboratory, for Vodafone that stands out.

It’s a very different story about the human connection a network can give. A story about the power of a network to turn a dream into a reality. When people connect with each other, wherever they are, they become one team. The power of a strong network makes that connection possible, even breaking down the barrier of physical distance.

The campaign underlines the might of Vodafone’s 5G network through the story of a boy living on a remote Greek island, without teammates to play with. Even though Greek islands are known for their connectivity challenges, Vodafone overcomes every difficulty. A whole team is built for that boy, a team that includes rising stars of the Greek National Football Team (Christos Mouzakitis, Konstantinos Karetsas, Konstantinos Koulierakis, Giorgos Vagiannidis), along with people from all walks of life.

…and the campaign delivers the message that any dream can be fulfilled when you have a strong network.

Credits
Client: Vodafone Greece [5G Network]
Advertising Agency: The Newtons Laboratory 
Creative Directors: Andreas Grigoriadis, Giannis Sorotos, Dimitris Vikelis
Copywriter: Vangelis Garofallou
Art Directors: Danai Vlassopoulou, Tonia Giasemaki 

Production Company: Filmiki Productions
Director: Argyris Papadimitropoulos
DoP: Thodoris Zacharakis 
Editor: Panos Daoultzis 

Graphics Design: Abnormal Studio
VFX: XYZ 
Post-Production Filmiki & The END
Sound: Bounce 
Song: To teleftaio treno by Monimos Katoikos