The One Club for Creativity’s annual program of creativity, Creative Week, will be Creative Month this year and it will be held online. The streaming event will run free of charge May 4-29 and feature a wide range of original creative inspiration and professional development content developed for a global online audience. The One Club has also developed new unique new formats for announcing The One Show 2020, ADC 99th Annual Awards and Young Ones Student Awards winners.
“In light of how the pandemic has hurt the industry, we’ve doubled down on upholding our non-profit mission to support the creative community,” stated Kevin Swanepoel, chief executive officer, The One Club. “We worked with our Board of Directors to reimagine and expand Creative Week and the awards into multiple weeks of inspirational programming that stream free of charge worldwide. This year more than ever, it’s critical that we provide the platform to inspire the creative community and give recognition to those who have done the best work in the world.”
The One Club is working with more than 60 creative leaders around the world to develop entertaining and engaging original content designed to inform and inspire the global creative community. Each day at 9:00 am, 12:00 pm and 4:00 pm EST, the club will post a different session of original streaming content from the Creative Month page. All sessions will then be viewable at any time from the Creative Month archive.
All programming aligns with the non-profit organisation’s four pillars, Education, Gender Equality, Inclusion & Diversity and Professional Development, with participation from agency and in-house creatives, designers, educators and brands. The three daily sessions range from pre-recorded 5-10 minute talks by top global creatives under the Creative Perspectives banner for professional development to longer live panels, workshops, mentoring sessions and Instagram takeovers.
Session speakers include:
- Burger King Global CMO, Fernando Machado
- Spotify Global ECD, Alex Bodman
- Leo Burnett London CCO, Chaka Sobhani
- R/GA US CCO, Tiffany Rolfe and Global CMO, Jessica Greenwood
- Australian creative leader, David Nobay
- McCann Global CCO, Matt Eastwood
- Best Buy CD, Bruce Bildsten
- C&G Partners partner, Maya Kopytman
- Wieden+Kennedy London ECD, Tony Davidson,
- Del Camp Global Founder, Pablo Del Campo
- The Creative Collective NYC/CultureCon director, Imani Ellis
- The Martin Agency CCO, Karen Costello
- The Fink Tank Founder, Graham Fink
- Design Army CCO, Pum Lefebure
- Prettybird President, Kerstin Emhoff
- Cassanova/McCann CEO, Ingrid Otero-Smart
- TGH Collective Global CCO, Tay Guan Hin
- Kastner North America CEO & CCO, Brandon Rochon
- Grid Worldwide owner, Nathan Reddy
- Fishbowl/Dong Draper copywriter, Sai He,
- Consultant & Entrepreneur, Cindy Gallop
- Cutwater ECD, Chuck McBride
- Former REI creative, Mishy Cass
- Bon Appetit food editor, Rick Martinez
- Momentum CCO, Omid Farhang
- Photographer, Mark Seliger
The calendar of Creative Month sessions and speakers can be viewed here,
- ADC 99th Annual Awards will announce this year’s winners in a week of recognition running May 18-22 during Creative Month.
- Winners in a few disciplines will be announced online each weekday. The One Club will also post a series of exclusive live Instagram Stories conversations between ADC 99th jury members and creatives responsible for some of this year’s biggest winners to discuss their creative inspirations and processes.
- Young Ones Student Awards changes from an annual in-person event to a streaming program during Creative Month on May 13 to announce winners and provide other educational content.
- The One Show 2020 will take centre stage after the conclusion of Creative Month with special streaming events set for mid-June. Details will be announced shortly.
In-person judging, Creative Week and The One Show, ADC Annual Awards and Young Ones Student Awards ceremonies in New York will resume in 2021.
