The One Club for Creativity and Google have launched the first live-action global One Club AI Creative Challenge.

After initial competitions in May during The One Club’s Creative Week 2026 and at Google Creative House at Cannes in June, the AI Creative Challenge goes global with the ultimate face-off between the world’s top AI creators.  Participants from each city will compete for US$50,000 in prize money, and the crown of AI Creative Champion.

The bracketed global esports battles, which are open to the public and free to attend, show human creativity and AI as a spectator sport where speed, creativity, and technical skill are tested under extreme pressure.   

A total of 128 AI experts will go head-to-head at events in 16 cities globally in a timed 10-minute sprint, racing to fulfill a secret, randomly selected creative brief using the power of generative AI.  A jury of top creatives will score participants on speed, prompt mastery, and creative execution, with one winner per city advancing in the bracket.

The One Club AI Creative Challenge brackets, listing dates and cities, are as follows:

Leg 1, US & Canada

• Los Angeles: September 3, hosted by Entropico LA
• Toronto: November 12, hosted by Edelman and Rethink 

Leg 2, EMEA & Latin America

• Amsterdam: September 24, hosted by Superheroes
• Barcelona: November 19, hosted by ADCE 
• Buenos Aires: October 23, hosted by Círculo de Creatividad Argentina
• Dubai: November 24, hosted by Impact BBDO
• Istanbul: November 14, hosted by ADC Turkiye
• London: November 26, hosted by Monks London
• Lisbon: November 13, hosted by Clube da Criatividade de Portugal 
• Mexico City: date to be announced, hosted by Monks Mexico City
• São Paulo: October 21, hosted by Africa Creative

Leg 3, APAC

• Mumbai: October 27, hosted by Leo India Mumbai
• Tokyo: October 16, hosted by Toranomon Festival 2026
• Sydney: November 19, hosted by Entropico 

The bracket format makes for a single-elimination tournament, crowning one AI Creative Challenge Champion per city. Winning AI creators advance through quarterfinals and semifinals events to the grand finale competition hosted by Google, to be held on February 18, 2027 in New York.  

“The AI Creative Challenge celebrates what happens when human imagination meets the latest AI technology,” stated Kevin Swanepoel, CEO, The One Club for Creativity. “This isn’t about replacing creativity.  It’s about showcasing the next generation of creative talent, pushing the boundaries of what’s possible, and giving creatives around the world a global stage to compete, learn, and inspire one another. Together with Google, we’re building a competition that will help define the future of creative excellence.”

All local One Club AI Creative Challenge events are designed as free spectator experiences, with members of the local creative community and general public in each city welcome to attend.  To register, please go to the competition timeline page, find the city, and select “register to attend”.