A very special edition of The One Club’s ongoing series, A Creative Perspective, by Wieden + Kennedy chair, Susan Hoffman.
It’s a touching, meaningful message for our times – a profound lesson in empathy, validation, and support applicable to the ad industry and beyond told by way of a decades-old personal letter from her boss, Dan Wieden.
A sampler of previous editions includes:
Sir John Hegarty, the only Hall of Fame laureate to be knighted by the Queen, who searches for truth
Photographer, Mark Seliger, who reflects on the creative philosophies and processes that have served him well throughout his remarkable career
Infamously ornery director, Joe Pytka, who picks apart his storied career and everything from creativity to Caravaggio
Sonal Dabral’s five lessons from life, drawn mostly from writing, music, cooking and blackjack.
And Australia’s own David Nobay, who illustrates a creative process based on trust. (Trust David, it’s powerful.)
Watch A Creative Perspective‘s videos here.
